For decades, little attention has been paid to how we raise animals and produce food. The rise of automated production and the need to feed the growing global population have led to lower food standards, and, today, we are witnessing a rapid rise of meat and dairy consumption, along with an increase in industrially farmed animals in the Global Majority. Despite this downward trajectory, pressure on governments to move away from exploitative systems and ensure a Just Transition is absent.
We are an international organisation that breaks down barriers between stakeholders and supports agents of change under the theory of Collective Impact. This is where stakeholders from various backgrounds and sectors come together to solve a specific problem—such as improving the global food system. Through this, we aim to reduce the production and consumption of meat and other animal products by 50% by 2040, whilst ensuring that 100% of the remaining production is environmentally and socially sustainable.
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